Die Rolle von Replikationen in der Marketingwissenschaft
Year of publication: |
2005
|
---|---|
Authors: | Baumgarth, Carsten ; Evanschitzky, Heiner |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 27.2005, 4, p. 253-262
|
Subject: | Marktforschung | Market research | Marketing |
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