How market research shapes market spatiality : a global governmentality perspective
Sofie Møller Bjerrisgaard and Dannie Kjeldgaard
| Year of publication: |
2013
|
|---|---|
| Authors: | Møller Bjerrisgaard, Sofie ; Kjeldgaard, Dannie |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 1, p. 29-40
|
| Subject: | market research | globalization | myth markets | governmentality | macromarketing | Marktforschung | Market research | Globalisierung | Globalization | Marketing | Welt | World | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771554