Die Welt der Werbung : [Werbung aus der Sicht der Werber]
Friedemann W. Nerdinger
| Year of publication: |
1991
|
|---|---|
| Authors: | Nerdinger, Friedemann W. |
| Publisher: |
Frankfurt/Main : Campus-Verl. |
| Subject: | Werbung | Advertising | Werbefachmann |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 154 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 152 - 154 |
| ISBN: | 3-593-34552-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014271144