Die Werbemaschine
von Martin Sorrell
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Sorrell, Martin |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 38.2016, 9, p. 48-53
|
| Subject: | WPP Group <London> | Unternehmenswachstum | Firm growth | Organisatorischer Wandel | Organizational change | Betriebliche Portfoliostrategie | Corporate portfolio strategy | Werbewirtschaft | Advertising industry | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536601