The globalization of marketing services
Year of publication: |
2004
|
---|---|
Authors: | Sorrell, Martin |
Published in: |
The global market : developing a strategy to manage across borders. - San Francisco, Calif. : Jossey-Bass, ISBN 0-7879-6857-9. - 2004, p. 207-216
|
Subject: | Werbewirtschaft | Advertising industry | Globalisierung | Globalization |
-
Sinclair, John, (1992)
-
Global strategy in the international advertising industry
Walters, Peter G., (2008)
-
Producer service firms in globalising cities : the example of advertising firms in Stockholm
Hermelin, Brita, (2009)
- More ...
-
Sorrell, Martin, (1991)
-
The challenges facing today's business leaders
Sorrell, Martin, (2007)
-
Ghobadian, Abby, (2011)
- More ...