Dienstleistungsinnovationen und -strategie aufeinander abstimmen
Year of publication: |
2012
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Authors: | Dörner, Nadin ; Fleisch, Elgar ; Gassmann, Oliver ; Gebauer, Heiko |
Published in: |
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven. - Lohmar : Eul, ISBN 978-3-8441-0111-9. - 2012, p. 31-52
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Subject: | Unternehmensdienstleistung | Business services | Innovationsmanagement | Innovation management | Dienstleistungsinnovation | Service innovation |
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