Service innovation: why is it so difficult to accomplish?
Year of publication: |
2011
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Authors: | Dörner, Nadin ; Gassmann, Oliver ; Gebauer, Heiko |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 32.2011, 3 (3.5.), p. 37-47
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