Dienstleistungsmarketing
[Michael Kleinaltenkamp; Herbert Woratschek]
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Kleinaltenkamp, Michael (contributor) ; Woratschek, Herbert (contributor) |
| Publisher: |
München : Beck |
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistung | Marketing |
| Published items: |
5 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 72 S Ill., graph. Darst 30 cm |
|---|---|
| Series: | Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 26.2004, Spezialausg. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 5 Beitr. |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002122845