Service-Marketing : [Wettbewerbsvorsprung durch erstklassige Qualität]
Leonard L. Berry; A. Parasuraman. Aus dem Engl. von Patricia Künzel
| Alternative title: | Marketing services <dt.> |
|---|---|
| Year of publication: |
1992
|
| Authors: | Berry, Leonard L. |
| Other Persons: | Parasuraman, A. (contributor) |
| Publisher: |
Frankfurt/Main : Campus-Verl. |
| Subject: | Dienstleistungsmarketing | Services marketing | Produktqualität | Product quality | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 231 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 219 - 225 |
| ISBN: | 3-593-34735-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000336291