Extent: | XX, 208 S. graph. Darst. 308 g |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Kaiserslautern, Techn. Univ., Diss., 2012 |
Notes: | Literaturverz. S. [189] - 208 |
ISBN: | 3-658-00071-6 ; 978-3-658-00071-4 ; 978-3-658-00072-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754067