Differences between short and long-term relationships : an empirical analysis in franchise systems
Year of publication: |
2008
|
---|---|
Authors: | Bordonaba-Juste, M. Victoria ; Polo-Redondo, Yolanda |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 4, p. 327-354
|
Subject: | Franchising | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Spanien | Spain |
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