Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Year of publication: |
2022
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Authors: | Segijn, Claire M. ; Ooijen, Iris van |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 2, p. 207-226
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Subject: | knowledge | online behavioural advertising | perceived costs and benefits | Personalization | synced advertising | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Personalisierung |
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