Differences in children's processing of advergames and TV commercials
Martin K. J. Waiguny; Ralf Terlutter
| Year of publication: |
2011
|
|---|---|
| Authors: | Waiguny, Martin K. J. ; Terlutter, Ralf |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 35-51
|
| Subject: | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing | Computerspiel | Video game | Fernsehwerbung | Television advertising | Zielgruppe | Target group | Kinder | Children | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380035