Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis
Year of publication: |
2005
|
---|---|
Authors: | Dubé, Jean-Pierre ; Manchanda, Puneet |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 1, p. 81-95
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | competition | advertising | multiple geographic markets | structural models | Markov perfect equilibrium | dynamics | packaged goods |
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