Differences in perceived image of fruit and vegetables from a specific origin : the moderating role of familiarity
Year of publication: |
2012
|
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Authors: | Gázquez-Abad, Juan Carlos ; Jiménez-Castillo, David ; Marín-Carrillo, Gema M. |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 18.2012, 5, p. 397-416
|
Subject: | Obst | Fruit | Gemüse | Vegetables | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Spanien | Spain | EU-Staaten | EU countries |
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