Differences in Tourism Image Among Cruise Passengers Across the Taiwan Straits
Year of publication: |
2011
|
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Authors: | Lu, Chiang-Chuan |
Other Persons: | Chen, Ruey-Feng (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Kreuzfahrt | Cruise | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Hongkong | Hong Kong | Taiwan | Shanghai | Tourismus | Tourism |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Global Journal of Business Research, Vol. 5, No. 5, pp. 95-108, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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