Different effects of utilitarian and hedonic benefits of retail food packaging on perceived product quality and purchase intention
Year of publication: |
2017
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Authors: | Wang, Edward Shih-Tse |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 3, p. 239-250
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Subject: | retail food packaging | utilitarian and hedonic benefits | perceived quality | purchase intention | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Einzelhandel | Retail trade | Kaufmotiv | Consumer motivation | Hedonischer Preisindex | Hedonic price index |
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