Different thinking : creative strategies for developing the innovative business
Anja Foerster & Peter Kreuz
| Year of publication: |
2007
|
|---|---|
| Authors: | Foerster, Anja ; Kreuz, Peter |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Innovationsmanagement | Innovation management | Kreativität | Creativity | Wettbewerbsvorteil | Competitive advantage | Produktinnovation | Markterschließung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | VIII, 198 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 0-7494-4840-7 ; 978-0-7494-4840-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003477506