Differential effects of determinants on multi-dimensions of trade show performance : by three stages of pre-show, at-show, and post-show activities
Year of publication: |
2008
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Authors: | Lee, Chang Hyun ; Kim, Sang Yong |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 7, p. 784-796
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Subject: | Marketingmanagement | Marketing management | Messe | Trade fair | Performance-Messung | Performance measurement |
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