Managing trade show campaigns : why managerial responsibilities matter?
Year of publication: |
2012
|
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Authors: | Tafesse, Wondwesen ; Korneliussen, Tor |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 2, p. 236-253
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Subject: | Messe | Trade fair | Verkaufsförderung | Sales promotion | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance |
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