Differential pricing and production strategies for heterogeneous products under cannibalization and promotional effects
Year of publication: |
2022
|
---|---|
Authors: | Liu, Aijun ; Jing, Meiting ; Jie, Miao ; Li, Zengxian ; Yang, Yun |
Published in: |
Journal of management science and engineering. - Amsterdam : Elsevier, ISSN 2589-5532, ZDB-ID 2972364-4. - Vol. 7.2022, 4, p. 608-629
|
Subject: | Cannibalization effect | Heterogeneous products | Pricing | Production strategy | Promotional effect |
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