Differential versus unit weighting of violations, framing, and the role of probability in image theory's compatibility test
Year of publication: |
2009
|
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Authors: | Beach, Lee Roy ; Puto, Christopher P. ; Heckler, Susan E. ; Naylor, Gillian ; Marble, Todd A. |
Published in: |
Image theory : theoretical and empirical foundations. - Boca Raton, Fla. [u.a.] : CRC Press, ISBN 0-8058-2646-7. - 2009, p. 41-49
|
Subject: | Firmenimage | Corporate reputation | Entscheidungstheorie | Decision theory | Experiment | Signalling |
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