Differentiated effect of advertising : joint vs. separate consumption
Year of publication: |
2015
|
---|---|
Authors: | Park, Sangwon ; Nicolau, Juan L. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 47.2015, p. 107-114
|
Subject: | Destination advertising | Cooperative advertising | Hierarchical decision making | Destination choice | Random coefficient logit model | Werbung | Advertising | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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