Travel distance and response to destination advertising
Year of publication: |
2014
|
---|---|
Authors: | Choe, Yeongbae ; Stienmetz, Jason L. ; Fesenmaier, Daniel R. |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 19.2014, 4, p. 531-539
|
Subject: | Advertising effectiveness | Conversion studies | Destination advertising | Evaluation | Werbewirkung | Advertising effects | Werbung | Advertising | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
-
Evaluating destination advertising
Stienmetz, Jason L., (2015)
-
Trip budget and destination advertising response
Choe, Yeongbae, (2013)
-
Effects of channel, timing, and bundling on destination advertising response
Stienmetz, Jason L., (2014)
- More ...
-
Trip budget and destination advertising response
Choe, Yeongbae, (2013)
-
Prior experience and destination advertising response
Choe, Yeongbae, (2014)
-
Measuring destination marketing : comparing four models of advertising conversion
Choe, Yeongbae, (2017)
- More ...