Differentiating high involved product by trivial attributes for product line extension strategy
Year of publication: |
2010
|
---|---|
Authors: | Sun, Pi-chuan |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 11/12, p. 1557-1575
|
Subject: | Sortiment | Retail assortment | Markentransfer | Brand extension | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour |
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