Differentiating market offerings using complexity and co-creation : implications for customer decision-making uncertainty
Year of publication: |
2010
|
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Authors: | Plötner, Olaf ; Lakotta, Jan ; Jacob, Frank |
Publisher: |
Berlin : ESCP Europe Business School Berlin |
Subject: | Internationales Management | Forschung | Theorie | Praxis |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 23 Bl. : graph. Darst. |
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Series: | ESCP Europe working paper. - Berlin, ISSN 1869-5426. - Vol. 53 |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Unternehmensführung |
Source: |
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Plötner, Olaf, (2010)
-
Wissensmanagement Frameworks aus Forschung und Praxis : eine inhaltliche Analyse
Heisig, Peter, (2005)
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Handbook for international management research
Punnett, Betty Jane, (2004)
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Plötner, Olaf, (2013)
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Plötner, Olaf, (2013)
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Plötner, Olaf, (2010)
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