Differentiating the pictorial element in advertising : a rhetorical perspective
Year of publication: |
2008
|
---|---|
Authors: | McQuarrie, Edward F. |
Published in: |
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]. - New York, NY [u.a.] : Psychology Press, ISBN 0-8058-6292-7. - 2008, p. 91-112
|
Subject: | Printwerbung | Print advertising | Fotografie | Photograph | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbepsychologie | Psychology of advertising |
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