Informativeness of eye movements for visual marketing : six cornerstones
Year of publication: |
2008
|
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Authors: | Pieters, Rik ; Wedel, Michel |
Published in: |
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]. - New York, NY [u.a.] : Psychology Press, ISBN 0-8058-6292-7. - 2008, p. 43-71
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Subject: | Wahrnehmung | Perception | Printwerbung | Print advertising | Werbepsychologie | Psychology of advertising | Neuromarketing | Visuelle Wahrnehmung | Visual perception |
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