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Differenzierung in einem undif...
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Differenzierung in einem undifferenzierten Markt : wie Finanzmarken sich in fünf Zügen aus der Austauschbarkeitsfalle manövrieren
Christopher Spall
Year of publication:
2013
Authors:
Spall, Christopher
Published in:
No.1 brands : die Erfolgsgeheimnisse starker Marken
. - Zürich : Orell Füssli, ISBN 3-280-05497-4. - 2013, p. 247-261
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Type of publication:
Article
Type of publication (narrower categories):
Aufsatz im Buch
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Book section
Language:
German
Notes:
Literaturangaben
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010405296
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