Difficulties with using correlations to determine the relative strength of effects of latent variables
Heribert Gierl; Silke Bambauer
| Year of publication: |
2007
|
|---|---|
| Authors: | Gierl, Heribert ; Bambauer, Silke |
| Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 46.2007, 1/2, p. 50-60
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| Subject: | Marktforschung | Market research | Werbewirkung | Advertising effects | Strukturalismus | Structuralism | Multivariate Analyse | Multivariate analysis | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003502624