Diffusion of innovations through social networks of children
Year of publication: |
2007
|
---|---|
Authors: | Kunst, Laurien ; Kratzer, Jan |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 8.2007, 1, p. 36-51
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Product innovation | Social networks | Children (age groups) |
-
Online usage motive and information disclosure for preteen children
Lwin, May O., (2012)
-
Nonmonotonic status effects in new product adoption
Hu, Yansong, (2014)
-
Social contagion in new product trial and repeat
Iyengar, Radha, (2015)
- More ...
-
Diffusion of innovations through social networks of children
Kunst, Laurien, (2007)
-
Kratzer, Jan, (2009)
-
Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren
Kratzer, Jan, (2009)
- More ...