Diffusion von Web 2.0-Plattformen
Year of publication: |
2008
|
---|---|
Authors: | Kollmann, Tobias ; Stöckmann, Christoph |
Published in: |
Web 2.0 : neue Perspektiven für Marketing und Medien. - Berlin : Springer, ISBN 3-540-73700-6. - 2008, p. 39-56
|
Subject: | Geschäftsmodell | Business model | Digitale Plattform | Digital platform | Social Web | Social web | Innovationsdiffusion | Innovation diffusion |
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