The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Year of publication: |
January-June 2017
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Authors: | Harrison, Dana E. ; Hair, Joseph F. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 24.2017, 1/2, p. 39-50
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Subject: | customer relationship management | digital business model | digital platform | direct selling | technology use | United States | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Geschäftsmodell | Business model | Electronic Commerce | E-commerce | Informationstechnik | Information technology | Social Web | Social web | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Technischer Fortschritt | Technological change |
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