Digital advertising : theory and research

edited by Shelly Rodgers, Esther Thorson

pt. I. Research foundations -- pt. II. Theory breakthroughs -- pt. III. New approaches to research -- pt. IV. Digital media : radiating voices -- pt. V. Evaluating digital advertising -- pt. VI. Future research trends and opportunities.

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Year of publication:	2017 ; Third edition.
Other Persons:	Rodgers, Shelly (contributor) ; Thorson, Esther (contributor)
Publisher:	New York, N.Y. : Routledge,
Subject:	Mobile Marketing \| Mobile marketing \| Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Social Web \| Social web \| Internetnutzung \| Internet usage \| Konsumentenverhalten \| Consumer behaviour \| Branchenentwicklung \| Sector development \| Online-Werbung \| Social Media \| Verbraucherverhalten

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Extent:	1 online resource (xxviii, 465 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-62325-2 ; 978-1-317-22544-7 ; 978-1-138-65442-6 ; 978-1-138-65445-7
Other identifiers:	10.4324/9781315623252 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013183132