Digital Analytics : Strategien im digitalen Geschäft umsetzen und mit KPIs überprüfen
Alternative title: | Digital analytics : implementing and measuring digital strategies with KPIs |
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Year of publication: |
2016
|
Authors: | Zumstein, Darius ; Gächter, Ingo |
Published in: |
HMD : Praxis der Wirtschaftsinformatik. - Wiesbaden : Springer Vieweg, ISSN 1436-3011, ZDB-ID 1015731-1. - Vol. 53.2016, 309, p. 371-388
|
Subject: | Digital Business | (Digital) Business Analytics | Digital Analytics | Web Analytics | App Analytics | Key Performance Indicators | E-Commerce |
Extent: | Illustration, graphische Darstellungen |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | German |
Notes: | Literaturangaben Zusammenfassung in englischer Sprache |
Other identifiers: | 10.1365/s40702-016-0226-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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