Digital-Brand-Management : Markenmanagement in Zeiten steigender Online-Marken
Gerald Lembke
| Year of publication: |
2010
|
|---|---|
| Authors: | Lembke, Gerald |
| Published in: |
Jahrbuch Marketing ... : Trendthemen und Tendenzen. - Köln : Johanna-Verl., ZDB-ID 2485570-4. - 2010/11, p. 273-289
|
| Subject: | Markenführung | Brand management | Internet | Mobile Marketing | Mobile marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950171