Digital business : concepts and strategy
Eloise Coupey
| Year of publication: |
2005 ; 2. ed., internat. ed.
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|---|---|
| Authors: | Coupey, Eloise |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Internet marketing | Electronic commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 433 S. : Ill., graph. Darst., Kt. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2001 |
| ISBN: | 0-13-129340-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004512944