Digital communication in B-to-B sales
Year of publication: |
2021
|
---|---|
Authors: | Hinderer, Henning ; Pousa, Claudio |
Published in: |
International business development : a concise textbook focusing on international B-to-B contexts. - Wiesbaden : Springer Gabler, ISBN 978-3-658-33220-4. - 2021, p. 197-222
|
Subject: | Verkauf | Selling | Kommunikation | Communication | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Verkaufspersonal | Salespeople | Online-Marketing | Internet marketing | Interne Kommunikation | Internal communication | Lieferantenmanagement | Supplier relationship management |
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