Integrated marketing communications paradigm in digital environment : the five pillars of integration
Year of publication: |
2014
|
---|---|
Authors: | Rakić, Beba ; Rakić, Mira |
Published in: |
Megatrend revija. - Beograd : [Verlag nicht ermittelbar], ISSN 1820-3159, ZDB-ID 2710067-4. - Vol. 11.2014, 1, p. 187-204
|
Subject: | integrated marketing communications | paradigm | traditional communication | digital communication | WOM communications | Marketingmanagement | Marketing management | Kommunikation | Communication | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations |
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