Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Year of publication: |
2021
|
---|---|
Authors: | Ray, Subhasis |
Published in: |
Digitalization of decentralized supply chains during global crises. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-6874-3. - 2021, p. 46-63
|
Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Medizintechnik | Medical technology | Indien | India |
-
Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li, (2015)
-
He, Jiaxun, (2022)
-
Liu, Yi, (2020)
- More ...
-
Social enterprise marketing: review of literature and future research agenda
Bandyopadhyay, Chinmoy, (2019)
-
Voola, Archana Preeti, (2021)
-
A case study of Shell at Sakhalin : having a whale of a time?
Ray, Subhasis, (2008)
- More ...