Digital entrepreneurial marketing : a bibliometric analysis reveals an inescapable need of business schools
Tayyab Amjad
Year of publication: |
2022
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Authors: | Amjad, Tayyab |
Published in: |
The international journal of management education. - Amsterdam : Elsevier, ISSN 1472-8117, ZDB-ID 3116778-0. - Vol. 20.2022, 2, p. 1-8
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Subject: | Digital marketing | Entrepreneurial marketing | Business schools | Practical implications | Bibliometric analysis | SME entrepreneur | Entrepreneurship development | Entrepreneurship | Entrepreneurship approach | Bibliometrie | Bibliometrics | Wirtschaftshochschule | Economics department | KMU | SME | Marketingmanagement | Marketing management | Marketing | Unternehmensgründung | Business start-up |
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