Digital marketing strategies and models for competitive business
Filipe Mota Pinto, Teresa Guarda
| Year of publication: |
[2020]
|
|---|---|
| Other Persons: | Mota Pinto, Filipe (ed.) ; Guarda, Teresa (ed.) |
| Publisher: |
Hershey, PA, USA : Business Science Reference |
| Subject: | Marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Digitale Medien | Digital media |
| Description of contents: |
""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--
Table of Contents [gbv.de]
|
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxi, 240 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-79982-963-8 ; 1-79982-963-4 ; 978-1-79982-964-5 ; 1-79982-964-2 ; 978-1-79982-965-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114259