Digital impact : the two secrets to online marketing success
Year of publication: |
c 2011
|
---|---|
Authors: | Mayar, Vipin ; Ramsey, Geoff |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Performance-Messung | Performance measurement | Performance Management |
Description of contents: | Table of Contents [gbv.de] ; Description [catalogimages.wiley.com] |
Extent: | V, 298 S. Ill., graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook |
Language: | English |
Notes: | Includes index |
ISBN: | 978-0-470-90572-2 ; 978-1-118-08774-9 ; 978-1-118-08775-6 ; 978-1-118-08776-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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