Digital inclusion in social media marketing adoption : the role of product suitability in the agriculture sector
Year of publication: |
2022
|
---|---|
Authors: | Han, Honghua ; Xiong, Jason ; Zhao, Kexin |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 20.2022, 4, p. 657-683
|
Subject: | China | Farmers | Mobile commerce | Product suitability | Social media marketing | UTAUT | Online-Marketing | Internet marketing | Social Web | Social web | Mobile Business | Mobile business |
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