Mobile social commerce : current state and future directions
Year of publication: |
2019
|
---|---|
Authors: | Sun, Qin ; Xu, Bing |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 5, p. 306-318
|
Subject: | China | mobile marketing | mobile social app | Mobile social commerce | social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Web 2.0-Technologien | Web 2.0 technologies |
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