Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying
Year of publication: |
2022
|
---|---|
Authors: | Shamim, Komal ; Islam, Tahir |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 4, p. 601-626
|
Subject: | Digital influencers | impulse buying | media credibility | message credibility | S-Commerce experience | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Marketing | Internet marketing | Emotion |
-
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal, (2024)
-
Examining loyalty of social media influencers : the effects of self-disclosure and credibility
Kaukab Abid Azhar, (2024)
-
Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu, (2021)
- More ...
-
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal, (2024)
-
Do green HRM practices influence employees' environmental performance?
Hameed, Zahid, (2020)
-
Shahzad, Mohsin, (2020)
- More ...