Marketing planning and digital customer loyalty data in small business
Year of publication: |
2012
|
---|---|
Authors: | Donnelly, Christina ; Simmons, Geoffrey ; Armstrong, Gillian ; Fearne, Andrew P. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 5, p. 515-534
|
Subject: | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Kundenbindungsprogramm | Loyalty program | Entrepreneurship | Entrepreneurship approach | Großbritannien | United Kingdom |
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