Digital marketing : a quantitative approach on the scientific production
Danilo Magno Marchiori, Arminda Maria Finisterra do Paço, Helena Maria Batista Alves, Paulo Alexandre de Oliveira Duarte, Ricardo José de Ascensão Gouveia Rodrigues
| Year of publication: |
2020
|
|---|---|
| Authors: | Marchiori, Danilo Magno ; Paço, Arminda M. Finisterra do ; Alves, Helena ; Duarte, Paulo Alexandre de Oliveira ; Rodrigues, Ricardo José de Ascensão Gouveia |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 4, p. 384-428
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| Subject: | digital marketing | bibliometrics | co-occurrence | co-citations | bibliographic coupling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2020.111160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509349