Influence of internal marketing on organizational commitment : evidence from care institutions for the elderly
Alternative title: | Utjecaj internog marketinga na predanost organizaciji : nalazi iz institucija skrbi za osobe starije životne dobi |
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Year of publication: |
2015
|
Authors: | Alves, Helena ; Roberto, Carla ; Paço, Arminda M. Finisterra do |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 27.2015, 2, p. 237-250
|
Subject: | internal marketing | organizational commitment | elderly support institutions | motivations | Mitarbeiterbindung | Employee retention | Personalmarketing | HR marketing | Motivation |
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