Digital marketing and social media: Why bother?
Year of publication: |
2014
|
---|---|
Authors: | Tiago, Maria Teresa Pinheiro Melo Borges ; Veríssimo, José Manuel Cristóvão |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 57.2014, 6, p. 703-708
|
Publisher: |
Elsevier |
Subject: | Digital marketing | Budget spending | Social metrics | Digital media trends |
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